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Conceptualize! All you encounter here is work in progress, a shell for what could be. Once a concept or link is explored I move on to another so you'll find lots of old stuff, a few dead links and incomplete pages some unchanged since conception.  

Primary Market - Retail & Consumers: 2naomi_campbell.jpg (36076 bytes)
     It's late September, 2006 and you're unveiling the Freedom Hanger at the MAGIC Retail Apparel Show  in Las Vegas where 120,000 retail buyers will be buying Spring 07 goods from 3,5000 worldwide manufacturers including 760 booths  occupied Fashion Denim  vendors, some multi-billion dollar companies yet to embrace the internet's virtual power to reach customers. Interest in Blue Jeans and Denim has never been greater and our website(s) will feed fashion with passion and fascinationSee more at Freedom Hanger website.

Secondary Market - Increase Durable Goods Residual Value 3%- a win win position:  
The residual value of $40 billion in denim sales is only 1/10th of 1% or $400 million. Obviously consumers consider them an expenditure but we can minimize that expense. The Freedom Hanger  brings $50 to $100 in wealth to each consumer visiting our websites by valuing goods currently unvalued. We can quickly create $500,000,000 ($50 each to 10 mil. consumers) in new wealth by facilitating, guaranteeing and profiting from an  exchange of surplus durable goods. 

1. BUSINESS OVERVIEW - ILoveBlueJeans.com  serves the $40 billion  fashion blue jeans industry. The psychology of sex appeal drives the fashion addiction and our sense of self. Blue jeans are an intensely personal experience worldwide but there is nothing online quenching the thirst for information and entertainment.   

  1. OFFER - information on buying, selling and trading current, classic and vintage blue jeans and related denim items.  News, Entertainment and Participation.   

  2. GET - personal information: email & zip code (worldwide locator), buying habits,  old size, new size and preference data from our BlueJeansTrader.com  $500,000,000 wealth  quest.

  3. OFFER- services to the worldwide primary and secondary casual denim market by creating a high-tech, customer virtual world where blue jeans are showcased by manufacturers, retailers, designers and actual wearers around the world and where customers can travel to the local Lazarus’ or far away boutiques from the comfort of their home (as we collect valuable personal data)

  4. GETIncome is generated by  direct, worldwide online marketing  from denim retailers, manufacturers and secondary markets through advertising revenue, transaction fees, affiliate commissions, referrals and service charges.   

  In 6 months, by Christmas 2006, we can dominate this $40,000,000,000+ industry online.

2.  SERVICES 3 types of customers: individual consumers, retailers and manufacturers (VFCorp rules at $6.4+ billion sales) 

  1. clearinghouse of information for the casual denim market - including info on all 700 denim manufacturers, their reps, their current, past and future products and their retail availability . Ability to trade unworn denim to others using simple database w/pics. 

  2. industry sources, denim material, scrubbing, custom manfsshows, trends, trades, jobbers, wearers by neighborhoods, fashion links, style magazines,

  3. inside industry statistics - this site would allow us to accumulate consumer information and feedback. Distinctly valuable personal preferences & physiology.

  4. assistance identifying, buying or selling classical and vintage denim 

  5. Referrals $$ (direct marketing) - manufacturer to customer, customer to retail &  retail to customer - from all to website to all - from large retailers to exclusive boutiques be it Levi or True Religion or Rhonda on the corner. 

  6. online advertising a virtual place for selling those  Blue Jeans - manufacturers, retailers, boutiques, flea market,  jeans with karma,  

  7. streaming video Entertainment for  a potential 1.5 billion Best Blue Jeans customers an online contest capitalizes on sex appeal of blue jeans and the desire to show them off for fun, competition and entertainment. 

  8. can direct marketing of goods with a drop ship by the manufacturer be too distant? 

  9. Freedom Hanger 'Consistent Sizing Guarantees Size' has worldwide implications for retailers, consumers and will provide Ebay compatible services. 

We aren't  a retail site (we will make affiliate commissions) but rather a service that provides advertising, services and referrals to customers, manufacturers, retailers and related markets.  

3. Customer problems we solve - advertising is the primary means of selling product and online marketing is exploding as other media dollars wither.

  1. online merchandising directly to customers (email and zips worldwide from JeansTader and BlueJeanBank)  

  2. no website currently provides a comprehensive database of worldwide denim news and information for  manufacturers, their sales reps, retailers or individual consumers 

  3. advertising - customers  will assess product info  24/7

  4. new and vital consolidation of industry information 

4. A Unique and Sustainable Competitive Advantage  - PATENTS 

  1.  One software patent allows us to extrapolate all dimensions of goods (pants) from pictures taken by consumers worldwide

  2. iLoveBlueJeans.com  and iLoveDenim.com  fuel the excitement with local and world coverage of the fashion scene - from local schools to Paris clubs!

  3. COMPETITION - NONE - no current competitors

5a.  $40 BILLION (2003) Primary Market - Retail & Consumer  

  1. the primary denim retail market serves 1.5 billion worldwide including Cowboys & Cowgirls,  HipHop, Maternity and just Fashion

  2. provide product feedback for manufacturers, their reps,  retailers and  consumers alike. What's hot, what's not!

  3. database of email addresses, zip codes and personal information  

5b.   Creating the MULTI-BILLION DOLLAR Secondary Target Market 

  1. A  $2+ billion (domestic) Secondary Residual Value Market Now Exists but potential billions remain hidden - we have spent the last 15 years researching a unique secondary demand sustained by $40+ billion in new purchases each year.

  2.  1.5 billion retail customers  have ‘g’old blue jeans stuffed into drawers and closets. iLoveBlueJeans.com will bring $50, $100 or more to each and every site visitor with  jeans to trade. Customers may sell or trade  through our BlueJeansTrader.com  program which enables customers to recoup an estimated 50% of the original purchase or put them in our JeanBank.com site.

  3. iLoveBlueJeans.com is compatible with Ebay which weekly has 200- 250,000  pairs of jeans in auctions.   Their open structure offers the opportunity to collectively represent clients that might otherwise get lost in the ocean of goods. Current Ebay pricing structure has a $1.00 per item differential between hosting on Ebay and using a compatible (us) host.

  4. New applications - The expense of buying new clothing /blue jeans can be a psychological barrier to weight loss, especially for those on a modest budget, yet this multi-billion dollar industry offers little support and few options to assist these individuals. The overweight person, trying to feel better about a slimmer ‘self’, may splurge on ‘better’ clothing/jeans only to feel guilty about the expenditure or may be forced to op for economical ‘temporary’ jeans that do little for self-esteem.  Enter the Blue Jeans Trader!

6.  The size and growth rate of the Denim Market

  1. Denim crazes have hit India, China and Russia in the last two years and the market is expected to increase 12-14%* annually. Last year total men's sales increased 15.3%* and online sales increased  from $11 million to $35 million*.

  2. Premium Denim struggles with tradition media advertising - TV, radio, newspaper and magazines are becoming more expensive and less effective.

  3. with 99% of denim now being produced overseas the importance of marketing in our rapidly techno- sophisticated world increases daily - product savvy buyers.

7.  The SALES STRATEGY - At present, there are six apparent sources of income from the primary and secondary markets. You can probably think of a few more given our data.

  1. Customers Entertain and offer information on buying, selling or trading current, classic and vintage jeans and related topics.

  2. Manufacturers advertise current styles, provide retail links and links for retailers,  offer customer support and market research feedback.  Manufacturers representatives are the backbone of the industry and a working factor in our site.

  3.  Retailers –  direct on-line advertising of sales, announcements of new arrivals, local information (i.e.; driving directions), store overview and help, product information, industry information, etc.  iLoveBlueJeans.com  foresees a video package that gives a boutique in Buenos Aires or Liverpool worldwide exposure. iLoveBlueJeans.com will bring far off treasures to customers around the world.

  4.   Ebay - there were Two hundred and seventy-six thousand, three hundred and twenty-nine hits on Ebay for jeans Sunday, May 6th, 2006!  None had a size guarantee.  A revenue of approximately $1 per transaction by Hosting and Guaranteeing Ebay listings while reducing the Ebay in-house listing cost .

  5.  Blue Jeans Trader or our virtual Jean Bank – create wealth!  Everyone wins in the most valuable and profitable segment of our website generates Sales by creating an average of $50 in value for each visitor. When they ship jeans to another they receive a credit, which they may then spend on other jeans or perhaps redeem at a retail store.   Off-site hosting.

  6. Vintage blue jeans -  as physical malls abound with Chinatized  brands  the vintage craze, long strong in the Orient and Europe, is on catching  fire around the world.  How do you find them? What are they worth? Why are they worth so much? Who wants them?  A Japanese magazine, features pictures of youth in their $2500 hidden rivet vintage Levi’s and $1255 1st edition Air Jordan’s.  We will be that magazine online. 

8.    Business and Economics – there exists a unique opportunity to study Free Market Economics. 

  1. Do five billion undiscovered ‘g’old nuggets lie in drawers and closets around the world and what is their potential market value?  It’s an once-in-a-lifetime opportunity to study a free market evolving from near scratch.

9.      INTELLECTUAL PROPERTY  -  domain rights include –  ILoveBlueJeans.com       ILoveDenim.com      JeanBank.com          
  BlueJeanBank.com
          JeansTrader.com    
       BlueJeansTrader.com
           CYALevis.com    
           BlueJeansExchange.com
FreedomHanger.com
                                                            1  dormant awaiting development
              

10.      OWNERSHIP and CONTROL - iLoveBlueJeans.com  is currently a sole proprietorship.

11.      CAPITAL NEEDED  $25,000 to $150,000 (hanger only)  
                          Business development overview  click here

* Data from industry source DNR

  mail to: Andy@ILoveBlueJeans.com  

Vintage Denim|Archive Story Links|Jeans Today| Classic JeansDenim BusinessBusiness Plan| Jeans Trader| more info- Jeans@ILoveBlueJeans.com